Email marketing is still one of the
most direct platforms for reaching and targeting customers and prospects.
Whether in a B-to-B or B-to-C context, the percentage of people who use email
far exceeds those who are on any given social media platform. The longevity of
email marketing has a lot to do with the ease of communication and the low cost
of campaigns when compared to other marketing channels. Email has evolved
somewhat since its inception years ago. Today @ Target Marketing is the
email newsletter for serious direct marketers looking for practical tips and
strategies for profitable direct marketing. It covers the gamut of top direct
marketing issues, from database marketing and creative to e-commerce, lists,
telemarketing, B-to-B, privacy and more.
₨100
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